Owen Mumford Appoints Country Manager to Expand Business in Mexico
July 16, 2015 |
– Medical device manufacturer cements its commitment in Latin America
Owen Mumford, a leader in the medical device industry, today reinforced its commitment to growth within Mexico, with the appointment of Lidia Carrera as Country Manager.
Lidia brings with her a wealth of industry experience, gained from working at companies such as Novartis, Baxter, Genzyme and more recently Fresenius Medical Care, underpinned with a degree in nursing and practical experience in both the pharmaceutical and clinical environments.
Responsible for heading up the Mexico business unit and brands – including full leadership of the sales, business development, marketing and logistics teams – Carrera directly reports into Lewis Owens, Strategic Market Development Manager.
Carrera said of her new appointment “I am very excited to join Owen Mumford’s global team and to have the opportunity to deliver my expertise and passion for sales and marketing in Mexico. I am confident Owen Mumford’s innovative portfolio of health related products will make a real difference to both patients and clinicians, and that they will be welcomed by health care providers in Mexico and the wider Latin America region.”
Headquartered in Woodstock, England, Owen Mumford has offices in the UK, USA, France, Germany, China, Malaysia and Mexico, with specialist distributors across five continents. Selected as one of The World Economic Forum’s Global Growth Companies 2014, Owen Mumford is a trusted partner to many of the world’s biggest pharmaceutical companies and works closely with a wide range of international sales partners.
Lewis Owens, Owen Mumford’s Strategic Market Development Manager, comments on the appointment of Lidia and the potential business opportunities presented in Mexico, “We are delighted Lidia has joined us to drive the commercial plan for Mexico. Her expertise, knowledge and strong clinical background will be major assets as we proceed with the Mexico launch. We see Mexico as the gateway to Latin America and are looking forward to Lidia getting out in the market with our uniquely branded LATAM products. The market potential in 20 years will be that of the USA today and Owen Mumford is excited about both our future and our customers in the region.”
The Mexican pharmaceutical market is now the second largest in Latin America, according to the latest data from Mexico’s Pharmaceutical Industry Chamber. Owen Mumford has identified that Mexico presents an exciting opportunity for its products and is investing in local expertise to rapidly execute the opportunities available.